A study on factors of influencing consumer purchase intention towards multinational natural personal care product in Klang valley

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A study on factors of influencing consumer purchase intention towards multinational natural personal care product in Klang valley

This study aimed to examine the factors of influencing consumer purchase intention towards multinational personal care products in Klang Valley. Consumer purchase intention always be developed and affected by different reasons and factors that makes the consumer have the intended to purchase multina...

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Bibliographic Details
Main Authors:	Mak, Hui Yi, Wong, Mei Cheng
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5155/ http://eprints.utar.edu.my/5155/1/FYP_research_report.pdf

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