Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley

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Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley

This research intends to determine factors that influence university students’ online purchase intention towards Korean cosmetic products in online stores. Survey questionnaires were adapted to collect data and 300 copies of questionnaires have been distributed online to 300 respondents within Klang...

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Bibliographic Details
Main Authors:	Choong, Yi Han, Teh, Evangeline Luo Ru
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5149/ http://eprints.utar.edu.my/5149/1/FYP_Full_Report.pdf

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