Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley
This research intends to determine factors that influence university students’ online purchase intention towards Korean cosmetic products in online stores. Survey questionnaires were adapted to collect data and 300 copies of questionnaires have been distributed online to 300 respondents within Klang...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5149/ http://eprints.utar.edu.my/5149/1/FYP_Full_Report.pdf |
| _version_ | 1848886340614094848 |
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| author | Choong, Yi Han Teh, Evangeline Luo Ru |
| author_facet | Choong, Yi Han Teh, Evangeline Luo Ru |
| author_sort | Choong, Yi Han |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | This research intends to determine factors that influence university students’ online purchase intention towards Korean cosmetic products in online stores. Survey questionnaires were adapted to collect data and 300 copies of questionnaires have been distributed online to 300 respondents within Klang Valley area in Malaysia with the used of the convenience sampling method. Data analysis was done with the help of the Statistical Package for Social Science (SPSS) software. Result obtained shows that social influence and performance expectancy have a significant relationship with online purchase intention. However, trust, perceived price and effort expectancy has no impact on online purchase intention. In addition, managerial implications have been discussed to help marketers and online retailers to have a better understanding on factors that affecting Malaysian university students’ online purchase intention towards Korean cosmetics. Lastly, limitations and recommendations for future study have been discussed so that future researchers can improve the quality of their research in related fields. |
| first_indexed | 2025-11-15T19:36:56Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5149 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:36:56Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-51492023-02-23T13:59:26Z Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley Choong, Yi Han Teh, Evangeline Luo Ru HF Commerce This research intends to determine factors that influence university students’ online purchase intention towards Korean cosmetic products in online stores. Survey questionnaires were adapted to collect data and 300 copies of questionnaires have been distributed online to 300 respondents within Klang Valley area in Malaysia with the used of the convenience sampling method. Data analysis was done with the help of the Statistical Package for Social Science (SPSS) software. Result obtained shows that social influence and performance expectancy have a significant relationship with online purchase intention. However, trust, perceived price and effort expectancy has no impact on online purchase intention. In addition, managerial implications have been discussed to help marketers and online retailers to have a better understanding on factors that affecting Malaysian university students’ online purchase intention towards Korean cosmetics. Lastly, limitations and recommendations for future study have been discussed so that future researchers can improve the quality of their research in related fields. 2019 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5149/1/FYP_Full_Report.pdf Choong, Yi Han and Teh, Evangeline Luo Ru (2019) Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley. Final Year Project, UTAR. http://eprints.utar.edu.my/5149/ |
| spellingShingle | HF Commerce Choong, Yi Han Teh, Evangeline Luo Ru Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley |
| title | Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley |
| title_full | Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley |
| title_fullStr | Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley |
| title_full_unstemmed | Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley |
| title_short | Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley |
| title_sort | investigating malaysia university student’s online purchase intention towards korean cosmetic products in klang valley |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/5149/ http://eprints.utar.edu.my/5149/1/FYP_Full_Report.pdf |