The determinants on Malaysian’s global branding perception in home appliances industry

QR Code

The determinants on Malaysian’s global branding perception in home appliances industry

It is known that home appliances industry has a high growth in these few years. The purpose of this research is to examine the effects of country of origin, quality perception, brand positioning and firm reputation towards the value perception and brand loyalty of global branding perception of Malay...

Full description

Bibliographic Details
Main Authors:	Lee, Jassic Jie Xi, Tham, Yoon Hun
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5145/ http://eprints.utar.edu.my/5145/1/jassic1503066tham1504569.pdf

Similar Items

Global versus local brand: perceived quality and status-seeking motivation in the automobile industry
by: Ho, Jessica Sze Yin *, et al.
Published: (2012)

Brand loyalty determinants of imported cosmetic brands among females in Malaysia
by: Tee, Wen Hui
Published: (2019)

Perception of muslim consumers towards halal branding in advertising
by: Izian Idris, *, et al.
Published: (2020)

The Impact of Value Perceptions on Purchasing of Luxury Branded Products
by: Lam, Jeng Cherng
Published: (2016)

Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands / Bel Lew Lee Peng
by: Lew, Bel Lee Peng
Published: (2010)

A study of consumers' global brand attitudes in Malaysia / Cheah Yee Nin.
by: Cheah, Yee Nin
Published: (2011)

A Study of Generation Y’s Perception towards Chinese Smartphone Brands
by: Goh, Li Jie
Published: (2019)

Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin
by: Ong, Khian Sin
Published: (2009)

Determinants of customer-based brand equity: evidence from CIMB
by: Nezakati, Hossein *, et al.
Published: (2012)

The competitiveness of the Malaysia steel industry / Hun Seung Shin
by: Hun, Seung Shin
Published: (1999)

Determinants of continuance intention of mobile learning among academicians in Malaysian private universities
by: Yip, Mei Han, et al.
Published: (2018)

Malaysian young women preference of local and foreign cosmetic brands
by: Kok, Yi Jing, et al.
Published: (2019)

A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers
by: Ong, Derek Lai Teik *, et al.
Published: (2018)

Brand love impact on the social media and stages of brand loyalty
by: Suha, F. S., et al.
Published: (2019)

A contemporary paradigm of travel industry: determinants of sharing economy adoption
by: Ng, Qin En, et al.
Published: (2019)

Validating a consumer-based service brand equity (CBSBE) model in the airline industry
by: Sarker, Moniruzzaman, et al.
Published: (2021)

Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee
by: Cheng, Siew Yee
Published: (2011)

On the energy demands of small appliances in homes
by: Sancho Tomas, Ana, et al.
Published: (2015)

Luxury consumer behavior in Malaysia : Quiet brands versus loud brands / Mohammad Bagheri
by: Bagheri, Mohammad
Published: (2012)

Consumer Perceptions Towards Global Brands, A Malaysian Perspective
by: Lim, Jenny Marisa Dao Siang
Published: (2008)

Relationship Between Brand Equity And Consumer Purchase Decision: A Case Of An International Brand Of Footwear
by: Fadilah, Siali, et al.
Published: (2016)

Globalization of Korean wave that influences the intention of Malaysian youth to visit Korea
by: Tan, Sian Wei, et al.
Published: (2019)

Effectiveness of marketing communication strategies in influencing consumer knowledge on’s brand automotive lubricant
by: Tan, Cheong Lee
Published: (2022)

The effect of workplace environment towards employees' performance
by: Karti Lee Hun., Yong
Published: (2015)

Repurchase intention towards Huawei smartphone brand
by: Wong, Jin Ee
Published: (2019)

Audit Exemption for Small and Medium Enterprises: Perceptions of Malaysian Auditors
by: Hasnah, Haron, et al.
Published: (2016)

Determinants of mobile tourism: An emerging market perspective
by: Poh, Sue Anne, et al.
Published: (2014)

Examining consumer's purchasing behavior of energy-efficient appliance through the lenses of theory of planned behavior and environmental factors
by: Muhammad Ashraf, Fauzi, et al.
Published: (2022)

The impact of after sales service characteristics on customer satisfaction: a case on a supermarket’s electrical appliances department.
by: Muraly, Ganesh Doraisamy
Published: (2019)

Organization Determinants of Incremental and Radical Innovations in Industries Operating In Malaysia
by: Letchemenan, Gunaselan
Published: (2006)

A study of brand loyalty of Apple products in Malaysia
by: Lew, Yoke Peng
Published: (2022)

Malaysian Consumers’ Intention To Adopt A Smart Speaker In Home Appliances
by: Zalman, Puteri Nurafiqah Wahida Wan Mohammad
Published: (2022)

Understanding consumer’s cross-channel switching intention in the home appliances industry via push-pull-mooring framework
by: Chuah, Dennis Sing Ming
Published: (2022)

The Roles of Perceived Risks and Price on the Purchase Intention of China-Made Home Appliances Among Career Women in Malaysia
by: Hashim, Noor Azmi, et al.
Published: (2017)

Islam and economic globalization
by: Abd Aziz, Hassanuddeen
Published: (2010)

Religiosity and the perception on the service quality in islamic banking industry in Malaysia / Afida Nor Said
by: Afida Nor, Said
Published: (2012)

Study of Consumer’s Perception towards Mobile Phones of China Brands in Ipoh
by: Lai, Chi Choy
Published: (2015)

Factors Influencing Consumers Willingness to Purchase Private Label Brands
by: Pang, Suk Min
Published: (2015)

Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity
by: Alan Pik Jin, Lee
Published: (2015)

Determinants of corporate disclosure on intellectual capital in Malaysian IPO prospectuses
by: Too, Shaw Warn, et al.
Published: (2011)