Malaysian young women preference of local and foreign cosmetic brands

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Malaysian young women preference of local and foreign cosmetic brands

Cosmetic industry has experienced tremendous growth in recent years as the demand for cosmetics is increasing. With globalization and technology advancement, foreign cosmetic brands become increasingly popular and local cosmetic firms in Malaysia could possibly be affected by this trend negatively....

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Bibliographic Details
Main Authors:	Kok, Yi Jing, Yap, Qian Yi
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5141/ http://eprints.utar.edu.my/5141/1/FYP_Full_Written_Report_(Kok%26Yap).pdf

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