A comparative study on the determinants of consumer’s behavioural intention to adopt ehailing application: Malaysia vs Singapore

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A comparative study on the determinants of consumer’s behavioural intention to adopt ehailing application: Malaysia vs Singapore

This research investigated the determinants that affect the behavioural intention of hailing users in Malaysia and Singapore. UTAUT model was adopted. The independent variables were performance expectancy, effort expectancy, facilitating conditions, social influences and also perceived risk; and the...

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Bibliographic Details
Main Authors:	Cheong, Jia Ern, Lee, Jing Heng
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5137/ http://eprints.utar.edu.my/5137/1/cheong1501840lee1605781.pdf

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