A study on factors affecting online shopping intention towards luxury products among generation Y in Malaysia

QR Code

A study on factors affecting online shopping intention towards luxury products among generation Y in Malaysia

Luxury brands always have been comfortable with their traditional way of doing business through classical retail outlets that some are reluctant to change their mind set. Due to advance technology, more luxury brands have started to embrace digital communication and some are even actively engaging t...

Full description

Bibliographic Details
Main Authors:	Wan, Anna Rosebel Ying Feng, Mongudal, Veronica Jack
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5134/ http://eprints.utar.edu.my/5134/1/anna1505103veronica1505847.pdf

Similar Items

Gen Y Online Shopping Intention towards Electronic products in Kuala Lumpur
by: Salum, Ali Salum
Published: (2016)

The determinants of online shopping behavior among generation Y towards Taobao
by: Chan, Kar Wai, et al.
Published: (2018)

Factors affecting generation Y consumers’ purchase intention towards organic products in Malaysia
by: Chong, Jia Ying, et al.
Published: (2017)

A study of factors influencing generation Y’s purchase intention on luxury brand in Malaysia
by: Lim, Jiang Yi, et al.
Published: (2018)

A Study Of E-Shopping Intention In Malaysia: The Influence Of Generation X & Y
by: Shaheen, Mansori, et al.
Published: (2012)

A study of e-shopping intention in Malaysia: The influence of generation X & Y
by: Mansori, Shaheen, et al.
Published: (2012)

E-SERVICE QUALITY ATTRIBUTES THAT INFLUENCES ONLINE PURCHASE INTENTION OF HARD LUXURIES AMONG GENERATION Y CONSUMERS IN MALAYSIA: THE MEDIATING ROLE OF E-SATISFACTION.
by: Shiranthi, Adris, et al.
Published: (2022)

Intention towards car sharing among Generation Y in Malaysia
by: Chan, Weng Hong, et al.
Published: (2020)

Effect of e-service quality towards customer satisfaction in online shopping among Y Generation at UTeM / Norquzaiman Azhar
by: Azhar, Norquzaiman
Published: (2016)

Determinants of potential buyer purchase intention toward life insurance among generation Y
by: Ooi, Jonathan Wei Keat, et al.
Published: (2019)

Consumers' repurchase intention in online grocery shopping in Malaysia
by: Sulastri, Anis Shaira
Published: (2017)

The influencing power of brand experience towards the purchase intention of fashion wear among generation Y
by: Choi, Wai Yan, et al.
Published: (2013)

Factors affecting online shopping of purchasing apparels among young adults
by: Chong, Hui Teing
Published: (2014)

A study of factors influencing the adoption of online groceries shopping among generation X in Klang valley
by: Cheong, Carine Ji Ling, et al.
Published: (2018)

Factors Affecting the Retention of Generation Y Workers in Food Industry
by: Koh, Yan Horng
Published: (2018)

Factors Affecting Turnover Intention of Generation Y Workers in Timber (Wood Working) Industry of Malaysia
by: Tan, Hee Lun
Published: (2019)

Influences of Korean Wave on the Intention of Visiting Korea in Generation Y Malaysia
by: Mah, Han Poh
Published: (2016)

Purchase intention of foreign instant noodle brands among generation Y
by: Ong, Teng Teng
Published: (2019)

Factor that influences online impulse purchase among generation Y in Malaysia
by: Chan, Man Ting, et al.
Published: (2019)

Predicting consumer intentions to shop herbal products online: an empirical investigation
by: Mohd Zahran, Muhammad Zaid, et al.
Published: (2012)

An investigation on the adoption of online apparel shopping of malaysian generation y
by: Toh, Tsu Th'ing
Published: (2011)

Investigating causes and consequences of purchase intention of luxury fashion
by: Suha, F. S., et al.
Published: (2018)

The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study
by: Suvarnasuddhi, Sarisa
Published: (2007)

Factors affecting customer satisfaction towards live-stream shopping in Malaysia
by: Phoon, Rou Yu
Published: (2022)

Tendency of Generation-Y in Malaysia to Purchase Online Technological Products
by: Manimekalai, Jambulingam, et al.
Published: (2016)

A study of employees’ turnover intention among generation Y in fast food industry
by: Choong, Sok Nee, et al.
Published: (2013)

Examine cosequences of Malaysia Gen-Y behaviour in buying imported luxury fashion apparel goods
by: Lim, Lee Heong
Published: (2019)

Factors affecting consumer’s continuance online purchase intention in Malaysia
by: Yap, M. F., et al.
Published: (2013)

Product packaging criteria that affect consumer intention to buy
by: Kam, Jia Ying
Published: (2022)

An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia
by: Ong, Derek Lai Teik *, et al.
Published: (2014)

Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers
by: Lim, Yet Mee, et al.
Published: (2019)

Relationship of RFMU and online groceries shopping behaviours
by: Lo, Rita *
Published: (2021)

Factors Influencing Customers Satisfaction In Online Shopping
by: Yuan, Bing
Published: (2015)

Factors that influence generation Y’s cinematic experience towards the selection of cinema in Malaysia
by: Yong, Josephine Pui Mun, et al.
Published: (2017)

Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia
by: Ong, Derek Lai Teik *, et al.
Published: (2015)

The determinant of women self-leadership among generation x and y
by: Lee, Ying Hui, et al.
Published: (2014)

Factors Affecting Students' Online Shopping Attitude and Purchase Intention
by: Delafrooz, Narges
Published: (2009)

Online flowers and gifts shop / Chit Kwung See
by: Chit , Kwung See
Published: (2000)

An empirical investigation on the influence of online reviews affects the individual’s purchase intention in Malaysia
by: Ong, Wei Chi
Published: (2022)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad
by: Mohamad Fuad, Norfarhana
Published: (2015)