Segmentation of the middle eastern and chinese tourists in Malaysia

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Segmentation of the middle eastern and chinese tourists in Malaysia

Knowing the differences and s imilarities in the two groups of Middle Easterners and China tourists is crucial to provide information for those related in the tourism industry. The purpose of this study is to find the differences and similarities in the demographics, behaviour, psychology, level of...

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Bibliographic Details
Main Authors:	Lee, Xin Nie, Teo, Wee Wing, Wang, Shin Cheng
Format:	Final Year Project / Dissertation / Thesis
Published:	2017
Subjects:	G Geography (General) HG Finance
Online Access:	http://eprints.utar.edu.my/5129/ http://eprints.utar.edu.my/5129/1/teo%2Dwang%2Dlee.pdf

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