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Online influential factors on hotel brand image and customers’ behavioral intention

Four online influential factors, namely personal eword-of-mouth, commercial eword-of-mouth, liking towards website, and perceived informativeness of online advertisements, we significant to the hotel brand image. The hotel brand image was further looked into and found that it had significance toward...

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Bibliographic Details
Main Authors:	Khoo, Jia Sheng, Neoh, Kah Wai, Tan, Hui Xuan, Teh , Oliver Qing-Sheng
Format:	Final Year Project / Dissertation / Thesis
Published:	2017
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5126/ http://eprints.utar.edu.my/5126/1/Hotel_Brand_Image.pdf

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