Online influential factors on hotel brand image and customers’ behavioral intention
Four online influential factors, namely personal eword-of-mouth, commercial eword-of-mouth, liking towards website, and perceived informativeness of online advertisements, we significant to the hotel brand image. The hotel brand image was further looked into and found that it had significance toward...
| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5126/ http://eprints.utar.edu.my/5126/1/Hotel_Brand_Image.pdf |
| _version_ | 1848886333931520000 |
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| author | Khoo, Jia Sheng Neoh, Kah Wai Tan, Hui Xuan Teh , Oliver Qing-Sheng |
| author_facet | Khoo, Jia Sheng Neoh, Kah Wai Tan, Hui Xuan Teh , Oliver Qing-Sheng |
| author_sort | Khoo, Jia Sheng |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | Four online influential factors, namely personal eword-of-mouth, commercial eword-of-mouth, liking towards website, and perceived informativeness of online advertisements, we significant to the hotel brand image. The hotel brand image was further looked into and found that it had significance towards a customer‟s behavioural intention. The research took place in the Klang Valley area, with a total of 454 foreign tourist who participated in the survey questionnaire. The sample matrix was formed to segment respondents of different criteria and provided a more insightful data to conduct analyses with different sampling frame. In conclusion, the online influential factors were found to be significant to the hotel brand image. However, when broken down into respective hotel categories, it was found that budget hotels and 3-star hotels had no significance for the liking towards website and perceived informativeness of the online advertisements. Thus the hypotheses for the two construct were partially accepted. Overall, eword-of-mouth were highly significant in all categories of the hotels, and many implications, such as focusing on eword-of-mouth marketing, were suggested to businesses involved in the industry. |
| first_indexed | 2025-11-15T19:36:50Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5126 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:36:50Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-51262023-02-24T16:48:07Z Online influential factors on hotel brand image and customers’ behavioral intention Khoo, Jia Sheng Neoh, Kah Wai Tan, Hui Xuan Teh , Oliver Qing-Sheng HF Commerce Four online influential factors, namely personal eword-of-mouth, commercial eword-of-mouth, liking towards website, and perceived informativeness of online advertisements, we significant to the hotel brand image. The hotel brand image was further looked into and found that it had significance towards a customer‟s behavioural intention. The research took place in the Klang Valley area, with a total of 454 foreign tourist who participated in the survey questionnaire. The sample matrix was formed to segment respondents of different criteria and provided a more insightful data to conduct analyses with different sampling frame. In conclusion, the online influential factors were found to be significant to the hotel brand image. However, when broken down into respective hotel categories, it was found that budget hotels and 3-star hotels had no significance for the liking towards website and perceived informativeness of the online advertisements. Thus the hypotheses for the two construct were partially accepted. Overall, eword-of-mouth were highly significant in all categories of the hotels, and many implications, such as focusing on eword-of-mouth marketing, were suggested to businesses involved in the industry. 2017 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5126/1/Hotel_Brand_Image.pdf Khoo, Jia Sheng and Neoh, Kah Wai and Tan, Hui Xuan and Teh , Oliver Qing-Sheng (2017) Online influential factors on hotel brand image and customers’ behavioral intention. Final Year Project, UTAR. http://eprints.utar.edu.my/5126/ |
| spellingShingle | HF Commerce Khoo, Jia Sheng Neoh, Kah Wai Tan, Hui Xuan Teh , Oliver Qing-Sheng Online influential factors on hotel brand image and customers’ behavioral intention |
| title | Online influential factors on hotel brand image and customers’ behavioral intention |
| title_full | Online influential factors on hotel brand image and customers’ behavioral intention |
| title_fullStr | Online influential factors on hotel brand image and customers’ behavioral intention |
| title_full_unstemmed | Online influential factors on hotel brand image and customers’ behavioral intention |
| title_short | Online influential factors on hotel brand image and customers’ behavioral intention |
| title_sort | online influential factors on hotel brand image and customers’ behavioral intention |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/5126/ http://eprints.utar.edu.my/5126/1/Hotel_Brand_Image.pdf |