A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia

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A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia

The purpose of this study is to investigate the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities in Malaysia. A total number of 250 questionnaires were distributed to local university students in private sector. Those re...

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Bibliographic Details
Main Authors:	Au, Poh Yee, Chan, Pui Yee, Loke, Pui Hoong, Tan, Ti Seng
Format:	Final Year Project / Dissertation / Thesis
Published:	2017
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5125/ http://eprints.utar.edu.my/5125/1/FYP_Finalized.pdf

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