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Gastronomy as a tourism resource: Profile of the Chinese tourist in Malaysia

The main objective of conducting this research project is to study the factors influence Chinese tourists’ overall satisfaction with Malaysia food experience towards their future behavioral intentions. The factors to be tested included food and dining atmosphere, features of Malaysian food, core foo...

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Bibliographic Details
Main Authors:	Tan, Tee Wui, Chong, William Yee Siang
Format:	Final Year Project / Dissertation / Thesis
Published:	2018
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5122/ http://eprints.utar.edu.my/5122/1/FYP_gastronomy_(PDF).pdf

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