QR Code

Antecedents of brand equity in hair care products among young adults in Klang valley, Malaysia

This research aims to study the relationship between brand association, brand loyalty, brand awareness and social media marketing towards brand equity of hair care products among young adults in Klang Valley. The target respondents in this study are young adults who are aged between 20-35 years old....

Full description

Bibliographic Details
Main Authors:	Szujaa, Suthesan, Vikhneskumar, Selvakumaran
Format:	Final Year Project / Dissertation / Thesis
Published:	2018
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5121/ http://eprints.utar.edu.my/5121/1/Dec_2018_Group_25_FYP_%2D_Szujaa;Vikhnes.pdf

Similar Items

Antecedents of store image influencing young adults purchase intention in Malaysia
by: Chum, Wei Jin, et al.
Published: (2012)

Evaluating the effectiveness of website branding for institutions of higher learning in the Klang Valley
by: Wee, Vincent Eng Kim *, et al.
Published: (2014)

WiMAX adoption among working adults in Klang Valley / Ng Chin Kok
by: Ng, Chin Kok
Published: (2012)

A study on factors of influencing consumer purchase intention towards multinational natural personal care product in Klang valley
by: Mak, Hui Yi, et al.
Published: (2019)

Measuring the Impact of Brand Equity on Company Performance: A Study on the Mobile Phone Brands in The Klang Valley, Malaysia
by: Hong, Amelia Woon Ai
Published: (2007)

Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective / Tong Siew Fong
by: Tong, Siew Fong
Published: (2000)

Relationship Between Brand Equity And Consumer Purchase Decision: A Case Of An International Brand Of Footwear
by: Fadilah, Siali, et al.
Published: (2016)

Determinants of customer-based brand equity: evidence from CIMB
by: Nezakati, Hossein *, et al.
Published: (2012)

The antecedents of brand equity development on Malaysian interment service providers
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)

The antecedents of halal Malaysia brand equity based on consumers tolerance on product cue attributes
by: Wan Ismail, Wan Rusni, et al.
Published: (2014)

Perceived social media marketing activities and consumer-based brand equity
by: Koay, Kian Yeik *, et al.
Published: (2021)

The viewpoint from psychology: Attitudinal impact of young adults’ intention on retail equity participation
by: Chong, Thim Kit, et al.
Published: (2023)

Seller s ’ intention to adopt mobile payment in Klang valley
by: Chew, Zheng Hui, et al.
Published: (2019)

Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory
by: Albert Gisip, Imelda, et al.
Published: (2013)

Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley
by: Choong, Yi Han, et al.
Published: (2019)

Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity
by: Alan Pik Jin, Lee
Published: (2015)

The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products
by: Tam, Kah Yean
Published: (2022)

Validating a consumer-based service brand equity (CBSBE) model in the airline industry
by: Sarker, Moniruzzaman, et al.
Published: (2021)

Customer-based brand equity of the sportswear market in Malaysia / Emilia Rosemera bt. Uzir
by: Uzir, Emilia Rosemera
Published: (2010)

Social media uses and gratifications among young adults in Klang Valley, Malaysia
by: Lee, Kenneth,Tze Wui
Published: (2013)

Workplace conflict affecting team performance in advertising industry at Klang Valley
by: Chong, Mei Poh, et al.
Published: (2011)

The acceptance of international mobile wallet among generation Y in Klang valley
by: Chong, Michelle Jin Yee, et al.
Published: (2019)

Consumer-based brand equity of apparel brands as perceived by young consumers.
by: Wong, Foong Yee
Published: (2012)

Antecedents of halal Malaysia brand equity based on consumers’ explicit and implicit responses
by: Wan Ismail, Wan Rusni
Published: (2019)

Malaysian young women preference of local and foreign cosmetic brands
by: Kok, Yi Jing, et al.
Published: (2019)

Factors affecting purchase intention of life insurance policies by Malaysians in Klang valley
by: Goh, Nathanael
Published: (2022)

Customer revisit intention towards casual dining restaurants in Klang valley, Malaysia
by: Lim, Wai Yin
Published: (2019)

Antecedent and mediators of life satisfaction among undergraduates in the Klang Valley, Malaysia
by: Ramachandran, Kunnasunthary
Published: (2019)

Consumer behavior and religiosity of muslim community in Klang Valley : consumer perception on halal and non halal in products and services / Burhan Adnan
by: Adnan, Burhan
Published: (2000)

The effects of social media marketing on brand equity in Chinese fashion industry: A study of young adults
by: Shen, Qiao
Published: (2016)

Human resource practices and organizational performance in SMEs in Klang Valley / Heng Chen Wearn
by: Heng, Chen Wearn
Published: (2012)

A study on job satisfaction of Maybank employees in Klang Valley / by Ong Swee Lan
by: Ong, Swee Lan
Published: (1995)

The role of employee commitment and employee communication towards successful strategy implementation in Klang valley
by: Chin, Kah How, et al.
Published: (2019)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

Exploring Lenggong Valley World Heritage Site’s Brand Equity Dimensions
by: Noor, Shuhaida Md, et al.
Published: (2014)

Home buying : a contemporary study of house buyers in Klang Valley / Ngu Ching Ching.
by: Ngu, Ching Ching
Published: (2001)

A study on the development of retail space in shopping complexes in the Klang Valley / Chan Kok Lai
by: Chan, Kok Lai
Published: (1997)

A study of job satisfaction among salespersons in Klang Valley / Louis Choo Ooi Thong
by: Choo, Louis Ooi Thong
Published: (1999)

Factors influencing adoption of mobile payment apps among generation z within Klang valley
by: Lau, Yan Yin
Published: (2022)

Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia
by: Choong, Wei Lim
Published: (2019)