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Enhancing brand equity through sustainability marketing and ICT: a study on homestays in Malaysia

Tourism stands to be gravely undermined by the effects of unsustainable growth; the tourism industry is still struggling to fully incorporate sustainable development in its practices. Addressing the concerns on sustainable rural tourism development, this study examined the antecedent and consequent...

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Bibliographic Details
Main Author:	Janjua, Zain Ul Abedin
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HB Economic Theory HE Transportation and Communications HG Finance T Technology (General)
Online Access:	http://eprints.utar.edu.my/5090/ http://eprints.utar.edu.my/5090/1/DBA_2022_1705658.pdf

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