The impact of live streamers’ social capital on viewers’ purchase intention

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The impact of live streamers’ social capital on viewers’ purchase intention

In 2020, the Covid-19 pandemic causes dramatic shifts in almost all industries, most notably the internet realm. Fewer people visit the business in person because they are urged to shop online instead. Customers are distancing themselves from traditional brick-and-mortar establishments. Because of t...

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Bibliographic Details
Main Author:	Hong, Kai Song
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5077/ http://eprints.utar.edu.my/5077/1/Complete_Research_Project_Hong_Kai_Song.pdf

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