The impact of consumer preference factors on people willingness towards vehicle leasing program

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The impact of consumer preference factors on people willingness towards vehicle leasing program

Vehicle leasing program is very common in the western countries, but the Malaysia vehicle leasing market was underdeveloped and few of the MNC companies has failed to penetrate the market. Majority of the population own a vehicle by obtaining loan from financial institution and make monthly payment....

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Bibliographic Details
Main Author:	Pan, Ying Qian
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5075/ http://eprints.utar.edu.my/5075/1/Completed_Research_Project_Pan_Ying_Qian.pdf

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