Purchase intention of foreign instant noodle brands among generation Y

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Purchase intention of foreign instant noodle brands among generation Y

This research aims to study the relationship between country of origin, perceived quality, social influence and brand consciousness towards purchase intention of foreign instant noodle brands among Generation Y in Klang Valley. The target respondents in this research are Generation Y who are aged be...

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Bibliographic Details
Main Author:	Ong, Teng Teng
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5074/ http://eprints.utar.edu.my/5074/1/Final_year_project.pdf

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