The study of Airbnb application usage intention among Malaysians while travelling overseas

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The study of Airbnb application usage intention among Malaysians while travelling overseas

The objective of this research is to study the usage intention of Airbnb mobile application among Malaysians while travelling overseas. It is essential to determine whether performance expectancy, effort expectancy, electronic word of mouth, trust and satisfaction affect usage intention of Airbnb mo...

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Bibliographic Details
Main Author:	Ng, Yin Mei
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5070/ http://eprints.utar.edu.my/5070/1/_NG_YIN_MEI_1507133_.pdf

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