Digital economy: The influence of generation Z’s experience on e-commerce platform

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Digital economy: The influence of generation Z’s experience on e-commerce platform

E-commerce is becoming more significant due to its convenience in this era of rapid digitalization. One of its largest consumers in Southeast Asia, especially in Malaysia, is Generation Z who are tech savvy and favor convenience. Because of this, user retention among Generation Z is very important f...

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Bibliographic Details
Main Authors:	Wong, Kah Kit, Wong, Wai Hong, Dhivyashini, Raman
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HA Statistics HB Economic Theory
Online Access:	http://eprints.utar.edu.my/507/ http://eprints.utar.edu.my/507/1/Wong_Kah_Kit_2002722.pdf

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