Situational factors that influence impulse buying behaviour among local and international consumers

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Situational factors that influence impulse buying behaviour among local and international consumers

This study was carried out to explore the influence of situational factors on impulse behaviour among local and international consumers situated in Malaysia. The researcher examined four factors that affect impulse buying behaviour. Factors included Store Environment, Store Employees Assistance, Mon...

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Bibliographic Details
Main Author:	Ng, Joe Sheng
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5066/ http://eprints.utar.edu.my/5066/1/Impulse_Buying_Behaviour_FYP_Completed.pdf

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