Perception of consumer toward digital marketing strategy on international athleisure wear

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Perception of consumer toward digital marketing strategy on international athleisure wear

Currently, due to human interaction paradigm had shifted from face to face into the virtual, it is an opportunity for marketers to seize it but the problem is there are too many digital marketing strategy is in the globe. So in order to market product effectively and efficiently, consumer perception...

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Bibliographic Details
Main Author:	Tan, Jian Ming
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5063/ http://eprints.utar.edu.my/5063/1/Research_Report.pdf

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