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Brand loyalty determinants of imported cosmetic brands among females in Malaysia

Cosmetics have increased demand from the society due to the changing environment. Recently, imported cosmetic brands become more popular in Malaysia due to the changing of trends. The hyper competitive environment in the cosmetic industry makes it a valuable area to study brand loyalty in especially...

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Bibliographic Details
Main Author:	Tee, Wen Hui
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5062/ http://eprints.utar.edu.my/5062/1/BRAND_LOYALTY_DETERMINANTS_OF.pdf

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