Consumers’ purchase intention and feedback for online-to-offline ecommerce: A comparison between local and foreign university students in Malaysia

Consumers’ purchase intention and feedback for online-to-offline ecommerce: A comparison between local and foreign university students in Malaysia

With the improvement of technology year by year, the ways people purchase goods and services changed accordingly. Online-to-Offline (O2O) e-commerce is the new online purchase platform for people where consumers could purchase online and receive goods and services offline. By this, consumers can phy...

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Bibliographic Details
Main Author: Wong, Wen Huei
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/5057/
http://eprints.utar.edu.my/5057/1/FYP_full.pdf

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