QR Code

Repurchase intention towards Huawei smartphone brand

In this research, the aim is to focus on the consumer repurchase intention toward Huawei smartphone brand. There has been previous research that consumer have some pre-set anticipation with a particular brand and would purchase the product to satisfied their desire. Consumer satisfaction depends on...

Full description

Bibliographic Details
Main Author:	Wong, Jin Ee
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5056/ http://eprints.utar.edu.my/5056/1/FYP_report.pdf

Similar Items

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
by: Wong, Chee Hoo
Published: (2012)

Modelling repurchase intention of Proton automobile using SEM technique
by: Kha, Ching Wee, et al.
Published: (2011)

Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia
by: Ag. Damit, Dayang Haryani Diana
Published: (2019)

The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
by: Tarofder, Arun Kumar, et al.
Published: (2016)

A Study of Generation Y’s Perception towards Chinese Smartphone Brands
by: Goh, Li Jie
Published: (2019)

Enhancing repurchase intention in e-commerce live streaming via relational bonds during covid-19 pandemic
by: Yeh, Jia Yee
Published: (2022)

Factor determining customers' repurchase intention of healthcare insurance products
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

The influence of perceived of usefulness perceived ease of use and perceived security on repurchase intention
by: Veshallini, Ravindran
Published: (2023)

Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention
by: Yeo, Wan Teng, et al.
Published: (2020)

The influencing power of brand experience towards the purchase intention of fashion wear among generation Y
by: Choi, Wai Yan, et al.
Published: (2013)

Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
by: Bong, Wan Zhung
Published: (2017)

Consumers' repurchase intention in online grocery shopping in Malaysia
by: Sulastri, Anis Shaira
Published: (2017)

Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity
by: Alan Pik Jin, Lee
Published: (2015)

Exploring the factors affecting purchase intention of smartphone : a study of young adults in Universiti Tunku Abdul Rahman, Perak Campus, Malaysia
by: Lim, Chee Thai, et al.
Published: (2012)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

Purchase intention of foreign instant noodle brands among generation Y
by: Ong, Teng Teng
Published: (2019)

Online influential factors on hotel brand image and customers’ behavioral intention
by: Khoo, Jia Sheng, et al.
Published: (2017)

The influence of attitude, halal awareness, Islamic brand and product knowledge on purchase intention towards imported halal food among Muslim consumers in Malaysia
by: Amirul Shahrin, Suhaime
Published: (2019)

Perception of muslim consumers towards halal branding in advertising
by: Izian Idris, *, et al.
Published: (2020)

A study of factors influencing generation Y’s purchase intention on luxury brand in Malaysia
by: Lim, Jiang Yi, et al.
Published: (2018)

A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers
by: Ong, Derek Lai Teik *, et al.
Published: (2018)

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
by: Nazarudin, Muhammad Fahmi
Published: (2018)

Key Determinants Of Online Repurchase Intentions In Malaysia
by: Lee, Chai Har
Published: (2010)

Examining the influence of brand recognition on the intention to repurchase halal store brand products: a review
by: Isa, Maryam Ladi, et al.
Published: (2024)

Influence of brand equity dimensions on Malaysian consumers’ repurchase intentions for halal store-brand products
by: Isa, Maryam Ladi
Published: (2024)

A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust
by: Cham, Tat Huei
Published: (2016)

Brand love impact on the social media and stages of brand loyalty
by: Suha, F. S., et al.
Published: (2019)

Exploring Drivers of Customer Repurchase Intention: Extending the 7Ps Marketing Mix to Niche Training Services
by: Suriana, Ramli, et al.
Published: (2025)

Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley
by: Khew, Yi Fei, et al.
Published: (2019)

Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers
by: Tan, W. H., et al.
Published: (2022)

Brand loyalty determinants of imported cosmetic brands among females in Malaysia
by: Tee, Wen Hui
Published: (2019)

Consumer perception and behaviour towards halal store-brand products and repurchase intention: insights for marketing strategy
by: Isa, Maryam Ladi, et al.
Published: (2024)

Malaysian's Purchase Intention towards Paid Mobile Apps
by: Lew, Shen Ho
Published: (2017)

Young Generation's Purchase Intention towards Fashion Apparel
by: Lam, Yu Yi, et al.
Published: (2017)

Purchase intention towards plant based food in Malaysia
by: Hephzibah Victor, Manickam
Published: (2022)

Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
by: Nikhashemi, S. R., et al.
Published: (2021)

A quantitative study on the adoption of facial recognition via smartphone in banking industry, a Malaysian perspective
by: Khoo, Yi Qi
Published: (2019)

Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
by: Oteino, Ojatta Dominic
Published: (2018)

Luxury consumer behavior in Malaysia : Quiet brands versus loud brands / Mohammad Bagheri
by: Bagheri, Mohammad
Published: (2012)

Intention towards car sharing among Generation Y in Malaysia
by: Chan, Weng Hong, et al.
Published: (2020)