Millennial’s local food consumption intention when travelling

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Millennial’s local food consumption intention when travelling

Millennial like to travel especially Malaysian as they are visafree to many countries. They always relating their travel decision with food as a reason to explore new experiences. This trend has come out with a new word which is foodcation. This research aims to examine factors such as motivational...

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Bibliographic Details
Main Author:	Chua, Boon Kuan
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5051/ http://eprints.utar.edu.my/5051/1/Millennials_Local_Food_Consumption_Intention_When_Travelling.pdf

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