Predicting Customer Buying Decisions for Online Shopping with Unbalanced Data Set

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Predicting Customer Buying Decisions for Online Shopping with Unbalanced Data Set

One of the common e-commerce problems is the low purchase conversion rate. Data mining techniques can help tackle the problem by analysing and predicting the customer purchase intention to give better service and better recommendations to customers. In this project, the realtime online shoppers purc...

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Bibliographic Details
Main Author:	Yap, Chau Tean
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	T Technology (General)
Online Access:	http://eprints.utar.edu.my/4990/ http://eprints.utar.edu.my/4990/1/YAP_CHAU_TEAN_2000681.pdf

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