Factors influencing customer’s online purchase intention amongst Generation Z

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Factors influencing customer’s online purchase intention amongst Generation Z

The rapid advancement of the Internet and social media in the current age of globalization not only developed a new means for people to communicate with others around the globe regardless of geographical distance and difference in time, but at the same time, a new form of commerce has emerged, which...

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Bibliographic Details
Main Authors:	Chong, Wan Sin, Lau, Hym-Fai, Ng, Ying Hui, Tan, Jia Rong, Wong, Yee Shuin
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	H Social Sciences (General) HF Commerce HM Sociology HT Communities. Classes. Races
Online Access:	http://eprints.utar.edu.my/4927/ http://eprints.utar.edu.my/4927/1/fyp_PR_2022_CWS.pdf

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