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Effectiveness of marketing communication strategies in influencing consumer knowledge on’s brand automotive lubricant

This paper is divided into five chapters, each of which offers a clear view of the topic from several aspects, including the research overview, literature review, methodology, data analysis, discussion and implications of the research study. The component that will be determined in this paper is the...

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Bibliographic Details
Main Author:	Tan, Cheong Lee
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4886/ http://eprints.utar.edu.my/4886/1/21UKM02046_Tan_Cheong_Lee.pdf

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