Factors affecting consumer purchase intention towards apple mobile phone

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Factors affecting consumer purchase intention towards apple mobile phone

This research is conducted in order to understand the factors affecting consumer purchase intention towards Apple mobile phone. The factors that will examine in this research is social factor, price factor, perceived risk factor, brand loyalty factor and product features factor. The underlying theor...

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Bibliographic Details
Main Author:	Lee, Jia Xuan
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4883/ http://eprints.utar.edu.my/4883/1/96_Lee_Jia_Xuan_1803999.pdf

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