Factors affecting customer satisfaction towards live-stream shopping in Malaysia

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Factors affecting customer satisfaction towards live-stream shopping in Malaysia

The Covid-19 pandemic has caused more and more people started to adapt livestream shopping recently because they avoid taking risks to buy things physically in store during pandemic and they can purchase goods easily at the comfort of their homes through live streams. The rapid growth of this live-s...

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Bibliographic Details
Main Author:	Phoon, Rou Yu
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4880/ http://eprints.utar.edu.my/4880/1/75._PhoonRouYu_1803731.pdf

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