The factors of influencing customer experience towards service quality of insurance agents
As customers wish to receive a better customer experience nowadays especially in service quality of insurance agents. The purpose of conducting this research is to distinguish the factors that influence the customers experience towards service quality of insurance agents. Hence, Customer Experience...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Online Access: | http://eprints.utar.edu.my/4879/ http://eprints.utar.edu.my/4879/1/70._Lau_Hui_Yi_1803876.pdf |
| _version_ | 1848886268148056064 |
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| author | Lau, Hui Yi |
| author_facet | Lau, Hui Yi |
| author_sort | Lau, Hui Yi |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | As customers wish to receive a better customer experience nowadays especially in service quality of insurance agents. The purpose of conducting this research is to distinguish the factors that influence the customers experience towards service quality of insurance agents. Hence, Customer Experience Theory and Service Quality Concept were implemented to examine customer experience in receiving service from insurance agents. Using Customer Experience Theory and Service Quality Concept as a reference, Tangibility, Reliability, Responsiveness, Assurance, Empathy, Competence and Communication will be the manipulated variables and Customer Experience will be the responding variable. Seven hypotheses were formulated to distinguish the relationship between the variables. Questionnaires were ready using Google Form and dispersed to 300 respondents who have experience in receiving service quality from insurance agents. The data accumulated from respondents were analyzed and decoded using SPSS software. Besides, theoretical and managerial implications were projected with the trust that future investigators can treat it as source for observational way to advance discernment customer experience towards service quality of insurance agents. |
| first_indexed | 2025-11-15T19:35:47Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-4879 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:35:47Z |
| publishDate | 2022 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-48792022-12-16T08:59:14Z The factors of influencing customer experience towards service quality of insurance agents Lau, Hui Yi HF Commerce As customers wish to receive a better customer experience nowadays especially in service quality of insurance agents. The purpose of conducting this research is to distinguish the factors that influence the customers experience towards service quality of insurance agents. Hence, Customer Experience Theory and Service Quality Concept were implemented to examine customer experience in receiving service from insurance agents. Using Customer Experience Theory and Service Quality Concept as a reference, Tangibility, Reliability, Responsiveness, Assurance, Empathy, Competence and Communication will be the manipulated variables and Customer Experience will be the responding variable. Seven hypotheses were formulated to distinguish the relationship between the variables. Questionnaires were ready using Google Form and dispersed to 300 respondents who have experience in receiving service quality from insurance agents. The data accumulated from respondents were analyzed and decoded using SPSS software. Besides, theoretical and managerial implications were projected with the trust that future investigators can treat it as source for observational way to advance discernment customer experience towards service quality of insurance agents. 2022 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4879/1/70._Lau_Hui_Yi_1803876.pdf Lau, Hui Yi (2022) The factors of influencing customer experience towards service quality of insurance agents. Final Year Project, UTAR. http://eprints.utar.edu.my/4879/ |
| spellingShingle | HF Commerce Lau, Hui Yi The factors of influencing customer experience towards service quality of insurance agents |
| title | The factors of influencing customer experience towards service quality of insurance agents |
| title_full | The factors of influencing customer experience towards service quality of insurance agents |
| title_fullStr | The factors of influencing customer experience towards service quality of insurance agents |
| title_full_unstemmed | The factors of influencing customer experience towards service quality of insurance agents |
| title_short | The factors of influencing customer experience towards service quality of insurance agents |
| title_sort | factors of influencing customer experience towards service quality of insurance agents |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/4879/ http://eprints.utar.edu.my/4879/1/70._Lau_Hui_Yi_1803876.pdf |