Product packaging criteria that affect consumer intention to buy

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Product packaging criteria that affect consumer intention to buy

Nowadays, many industries are facing intense competition, which causes manufacturers to make more efforts to improve the communication ability and quality of their product packaging to help following the changes of consumer needs and attract consumers. Therefore, this study “Product Packaging Criter...

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Bibliographic Details
Main Author:	Kam, Jia Ying
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4878/ http://eprints.utar.edu.my/4878/1/69._Kam_Jia_Ying_1803955.pdf

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