Consumer behaviour towards mobile advertising during National Recovery Plan

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Consumer behaviour towards mobile advertising during National Recovery Plan

This study attempts to identify the factors affecting the effectiveness of mobile advertising on consumers’ purchase intention. Besides, the present research also aims to develop a research model based on the S-O-R model that could identify the factors that influence the effectiveness of mobile adve...

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Bibliographic Details
Main Author:	Wong, Shi Hui
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4873/ http://eprints.utar.edu.my/4873/1/53_Wong_Shi_Hui_1801800.pdf

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