Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia
This research will study the “Factors Affecting The Millennial’s Satisfaction On E-hailing Service In Malaysia”. This research investigated the relationship between price, safety, accessibility, comfort, and convenience with Millennials' satisfaction with e-hailing services. Statistical Package...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4871/ http://eprints.utar.edu.my/4871/1/49._Lee_Mei_Ru_1802631.pdf |
| _version_ | 1848886266010009600 |
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| author | Lee, Mei Ru |
| author_facet | Lee, Mei Ru |
| author_sort | Lee, Mei Ru |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | This research will study the “Factors Affecting The Millennial’s Satisfaction On E-hailing Service In Malaysia”. This research investigated the relationship between price, safety, accessibility, comfort, and convenience with Millennials' satisfaction with e-hailing services. Statistical Package for the Social Science (SPSS) version 22 had been used to execute reliability analysis and inferential analysis that explained the correlation coefficient analysis and test on the hypotheses developed. The results of the analysis confirmed the positive and significant correlation exists between price, safety, accessibility, comfort, and convenience with Millennials' satisfaction with e-hailing services. There have some managerial implications involved in this research. Besides that, some limitations of the research have been identified. Hence, recommendations have been provided for future research and benefit the future researcher to find ways to enhance those limitations for future research. |
| first_indexed | 2025-11-15T19:35:45Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-4871 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:35:45Z |
| publishDate | 2022 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-48712022-12-16T12:28:04Z Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia Lee, Mei Ru HF Commerce This research will study the “Factors Affecting The Millennial’s Satisfaction On E-hailing Service In Malaysia”. This research investigated the relationship between price, safety, accessibility, comfort, and convenience with Millennials' satisfaction with e-hailing services. Statistical Package for the Social Science (SPSS) version 22 had been used to execute reliability analysis and inferential analysis that explained the correlation coefficient analysis and test on the hypotheses developed. The results of the analysis confirmed the positive and significant correlation exists between price, safety, accessibility, comfort, and convenience with Millennials' satisfaction with e-hailing services. There have some managerial implications involved in this research. Besides that, some limitations of the research have been identified. Hence, recommendations have been provided for future research and benefit the future researcher to find ways to enhance those limitations for future research. 2022 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4871/1/49._Lee_Mei_Ru_1802631.pdf Lee, Mei Ru (2022) Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/4871/ |
| spellingShingle | HF Commerce Lee, Mei Ru Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia |
| title | Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia |
| title_full | Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia |
| title_fullStr | Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia |
| title_full_unstemmed | Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia |
| title_short | Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia |
| title_sort | factors affecting the millennial’ satisfaction with e-hailing services in malaysia |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/4871/ http://eprints.utar.edu.my/4871/1/49._Lee_Mei_Ru_1802631.pdf |