Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products

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Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products

Live streaming (e.g., Facebook Live), whereby video is broadcast in real time, have been adopted by many small individual sellers as a direct selling tool. Livestreaming commerce is growing exponentially in Malaysia, while Malaysian shoppers (Generation Y and Z) are increasingly turning to the inter...

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Bibliographic Details
Main Author:	Lau, Ka Kei
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4870/ http://eprints.utar.edu.my/4870/1/48._Lau_Ka_Kei_1801424.pdf

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