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A study of brand loyalty of Apple products in Malaysia

The main objective of conducting this research project is to investigate the factors that affect consumer brand loyalty to Apple products in Malaysia. Thus, there have various variables were examined such as brand awareness, perceived quality, perceived value, brand personality, brand associations,...

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Bibliographic Details
Main Author:	Lew, Yoke Peng
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4869/ http://eprints.utar.edu.my/4869/1/46._Lew_Yoke_Peng_1805176.pdf

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