The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products

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The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products

This research project is about celebrity endorsements as a marketing strategy. While celebrity endorsements are risky, they are widely used by many companies nowadays as a strategy to achieve a competitive advantage. The objective of this research is to examine the relationship between variables suc...

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Bibliographic Details
Main Author:	Tam, Kah Yean
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4868/ http://eprints.utar.edu.my/4868/1/44._Tam_Kah_Yean_1805060.pdf

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