Usage of artificial intelligence in online shopping application: Malaysian customer attitude

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Usage of artificial intelligence in online shopping application: Malaysian customer attitude

Artificial Intelligence (AI) has become increasingly important towards consumer’s attitude in online shopping application. Furthermore, in this study, the main objective is to study regarding the utilization of AI in online shopping application of Malaysian consumer attitude. An empirical data throu...

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Bibliographic Details
Main Author:	Soo, Hui Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4857/ http://eprints.utar.edu.my/4857/1/23._Soo_Hui_Yee_1801928.pdf

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