A study on characteristics that affect purchase intention in ecommerce platforms among generation z

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A study on characteristics that affect purchase intention in ecommerce platforms among generation z

Digital platforms have become the most popular option to congested malls and inperson shopping as millions of people stayed at home in early 2020 to prevent and control the spread of the virus. In this context, the main objective of this study is to determine the factor affect the purchase intention...

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Bibliographic Details
Main Author:	Cheong, Xiao Jun
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4856/ http://eprints.utar.edu.my/4856/1/21._Cheong_Xiao_Jun_1901920.pdf

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