An empirical investigation on the influence of online reviews affects the individual’s purchase intention in Malaysia

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An empirical investigation on the influence of online reviews affects the individual’s purchase intention in Malaysia

In the rapidly growing Internet of Malaysia, online shopping has spread to the daily lives of most people. When making purchases on the Internet platform, consumers must carefully analyse the product’s characteristic, price, quality information, and other and carefully select them to increase the sa...

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Bibliographic Details
Main Author:	Ong, Wei Chi
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4851/ http://eprints.utar.edu.my/4851/1/13._Ong_Wei_Chi_1802638.pdf

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