A study on consumer’s impulse buying behavior decision: live streaming shopping on crossborder e platform

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A study on consumer’s impulse buying behavior decision: live streaming shopping on crossborder e platform

With the rapid growth of the Internet economy and the emergence of e-commerce platforms in recent years, merchandise sales via live streaming commerce have also become widespread. This paper aimed to study the influencing factors of impulse buying decision on live streaming shopping. Through this st...

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Bibliographic Details
Main Author:	Leong, Jing Ying
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4849/ http://eprints.utar.edu.my/4849/1/11_Leong_Jing_Ying_1801421.pdf

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