The impact of social media marketing on consumer behaviour in the food and beverage (F&B) industry in the Klang valley during covid-19

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The impact of social media marketing on consumer behaviour in the food and beverage (F&B) industry in the Klang valley during covid-19

The goal of this article is to examine the significance between social media marketing and consumer behaviour during the COVID-19 pandemic in Malaysia. The research was conducted in the Malaysian food and beverage industry and focused on how social media influences consumer behaviour. Residents of t...

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Bibliographic Details
Main Author:	Tee, Ju Yi
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4845/ http://eprints.utar.edu.my/4845/1/6._TeeJuYi_1900897.pdf

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