The impact of Facebook live streaming advertisements on purchase intention

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The impact of Facebook live streaming advertisements on purchase intention

The aim of our study is to investigate the impact of Facebook live streaming advertisements on purchase intention. Our study independent variables (IV) including informativeness (IN), entertainment (EN), irritation (IR) and credibility (CR) are used to examine whether they can influence on dependent...

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Bibliographic Details
Main Authors:	Koo, Siew Wah, Tan, Cherng Yih
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HT Communities. Classes. Races N Visual arts (General) For photography, see TR T Technology (General)
Online Access:	http://eprints.utar.edu.my/4810/ http://eprints.utar.edu.my/4810/1/fyp_MK_2022_KSW.pdf

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