The determinants that affect university students’ intention to use online recruitment platforms in Malaysia

This study uses a conceptual framework that combines the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to explore university students' intentions to use online recruiting platforms (ORP) in Malaysia. The respondents for this research are university students in Mala...

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Main Authors: Liong, Christine Siaw Fung, Teoh, Wevern
Format: Final Year Project / Dissertation / Thesis
Published: 2022
Subjects:
Online Access:http://eprints.utar.edu.my/4808/
http://eprints.utar.edu.my/4808/1/fyp_MK_2022_CLSF.pdf
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author Liong, Christine Siaw Fung
Teoh, Wevern
author_facet Liong, Christine Siaw Fung
Teoh, Wevern
author_sort Liong, Christine Siaw Fung
building UTAR Institutional Repository
collection Online Access
description This study uses a conceptual framework that combines the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to explore university students' intentions to use online recruiting platforms (ORP) in Malaysia. The respondents for this research are university students in Malaysia and 300 responses were collected. Partial least squares structural equation modelling (PLS-SEM) was used to examine the proposed hypothesis. The findings of the study demonstrated that there are significant relationships between partial relationship of the independent variable—subjective norm (SN), perceived behavioural control (PBC) and each moderator—perceived usefulness (PU), perceived ease of use (PEoU) as well as dependent variable— intention to use (INT) with each moderator (PU, PEoU). The discussions of the findings, research implications, limitations and recommendations are included. This research allows the researchers, ORP developers, talent recruiters and the government to gain new insights so that the demands and adoption level of the university students in the adoption of ORP can be met and raised.
first_indexed 2025-11-15T19:35:29Z
format Final Year Project / Dissertation / Thesis
id utar-4808
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:35:29Z
publishDate 2022
recordtype eprints
repository_type Digital Repository
spelling utar-48082022-12-28T14:41:13Z The determinants that affect university students’ intention to use online recruitment platforms in Malaysia Liong, Christine Siaw Fung Teoh, Wevern L Education (General) LB2300 Higher Education T Technology (General) This study uses a conceptual framework that combines the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to explore university students' intentions to use online recruiting platforms (ORP) in Malaysia. The respondents for this research are university students in Malaysia and 300 responses were collected. Partial least squares structural equation modelling (PLS-SEM) was used to examine the proposed hypothesis. The findings of the study demonstrated that there are significant relationships between partial relationship of the independent variable—subjective norm (SN), perceived behavioural control (PBC) and each moderator—perceived usefulness (PU), perceived ease of use (PEoU) as well as dependent variable— intention to use (INT) with each moderator (PU, PEoU). The discussions of the findings, research implications, limitations and recommendations are included. This research allows the researchers, ORP developers, talent recruiters and the government to gain new insights so that the demands and adoption level of the university students in the adoption of ORP can be met and raised. 2022-10 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4808/1/fyp_MK_2022_CLSF.pdf Liong, Christine Siaw Fung and Teoh, Wevern (2022) The determinants that affect university students’ intention to use online recruitment platforms in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/4808/
spellingShingle L Education (General)
LB2300 Higher Education
T Technology (General)
Liong, Christine Siaw Fung
Teoh, Wevern
The determinants that affect university students’ intention to use online recruitment platforms in Malaysia
title The determinants that affect university students’ intention to use online recruitment platforms in Malaysia
title_full The determinants that affect university students’ intention to use online recruitment platforms in Malaysia
title_fullStr The determinants that affect university students’ intention to use online recruitment platforms in Malaysia
title_full_unstemmed The determinants that affect university students’ intention to use online recruitment platforms in Malaysia
title_short The determinants that affect university students’ intention to use online recruitment platforms in Malaysia
title_sort determinants that affect university students’ intention to use online recruitment platforms in malaysia
topic L Education (General)
LB2300 Higher Education
T Technology (General)
url http://eprints.utar.edu.my/4808/
http://eprints.utar.edu.my/4808/1/fyp_MK_2022_CLSF.pdf