Digital-only bank mobile application development in Malaysia: enhancing customer experience

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Digital-only bank mobile application development in Malaysia: enhancing customer experience

Customers’ digital lives are being accelerated nowadays, thanks to increased internet penetration, smartphone use, and access to wider networks. In this environment, traditional banks confront a major problem in sustaining and growing their business in the face of digital disruption and the rise of...

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Bibliographic Details
Main Author:	Chua, Huey Mei
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	T Technology (General)
Online Access:	http://eprints.utar.edu.my/4734/ http://eprints.utar.edu.my/4734/1/fyp_IB_2022_CHM.pdf

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