Social media use of electronic commerce in digital economy development
After the impact of the COVID—19 outbreaks, Malaysia implemented an economic lockdown to cope with the impact. As a result, businesses went through digitalization to survive. As a growing e-commerce platform, social media has significantly played an important role in digital economy. However, Malays...
| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4567/ http://eprints.utar.edu.my/4567/1/fyp_FE_2022_KWY.pdf |
| _version_ | 1848886184759001088 |
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| author | Khoo, Wan Yi Ong, Tze Yee Tan, Jia Yun Woon, Shi Huan |
| author_facet | Khoo, Wan Yi Ong, Tze Yee Tan, Jia Yun Woon, Shi Huan |
| author_sort | Khoo, Wan Yi |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | After the impact of the COVID—19 outbreaks, Malaysia implemented an economic lockdown to cope with the impact. As a result, businesses went through digitalization to survive. As a growing e-commerce platform, social media has significantly played an important role in digital economy. However, Malaysia’s social commerce is still in the initial stage of growing social commerce. Hence, this study is investigating the contributing factors of social commerce and digital economy. Perceived ease of use, perceived usefulness, perceived credibility, perceived information quality, and perceived social impact are the hypothesized contributing factors. Primary data collection via online questionnaires is conducted to study this topic, 400 samples are collected from adults Malaysian. SEM-PLS is used to analyzed the data collected. As a result, perceived usefulness, perceived social impact, perceived credibility is having significant relationship with the social commerce usage. On the contrary, perceived ease of use and perceived information quality are having an insignificant relationship with the actual usage of social commerce. Perceived risk and confidence level of the information on social media prompted this result. |
| first_indexed | 2025-11-15T19:34:28Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-4567 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:34:28Z |
| publishDate | 2022 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-45672022-09-14T09:42:56Z Social media use of electronic commerce in digital economy development Khoo, Wan Yi Ong, Tze Yee Tan, Jia Yun Woon, Shi Huan HB Economic Theory After the impact of the COVID—19 outbreaks, Malaysia implemented an economic lockdown to cope with the impact. As a result, businesses went through digitalization to survive. As a growing e-commerce platform, social media has significantly played an important role in digital economy. However, Malaysia’s social commerce is still in the initial stage of growing social commerce. Hence, this study is investigating the contributing factors of social commerce and digital economy. Perceived ease of use, perceived usefulness, perceived credibility, perceived information quality, and perceived social impact are the hypothesized contributing factors. Primary data collection via online questionnaires is conducted to study this topic, 400 samples are collected from adults Malaysian. SEM-PLS is used to analyzed the data collected. As a result, perceived usefulness, perceived social impact, perceived credibility is having significant relationship with the social commerce usage. On the contrary, perceived ease of use and perceived information quality are having an insignificant relationship with the actual usage of social commerce. Perceived risk and confidence level of the information on social media prompted this result. 2022-04-28 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4567/1/fyp_FE_2022_KWY.pdf Khoo, Wan Yi and Ong, Tze Yee and Tan, Jia Yun and Woon, Shi Huan (2022) Social media use of electronic commerce in digital economy development. Final Year Project, UTAR. http://eprints.utar.edu.my/4567/ |
| spellingShingle | HB Economic Theory Khoo, Wan Yi Ong, Tze Yee Tan, Jia Yun Woon, Shi Huan Social media use of electronic commerce in digital economy development |
| title | Social media use of electronic commerce in digital economy development |
| title_full | Social media use of electronic commerce in digital economy development |
| title_fullStr | Social media use of electronic commerce in digital economy development |
| title_full_unstemmed | Social media use of electronic commerce in digital economy development |
| title_short | Social media use of electronic commerce in digital economy development |
| title_sort | social media use of electronic commerce in digital economy development |
| topic | HB Economic Theory |
| url | http://eprints.utar.edu.my/4567/ http://eprints.utar.edu.my/4567/1/fyp_FE_2022_KWY.pdf |