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Investigate the influence of store atmosphere on customer patronage intention towards clothing stores in Malaysia.
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Investigate the influence of store atmosphere on customer patronage intention towards clothing stores in Malaysia.

Bibliographic Details
Main Authors: Yap, Su Fei, Choong, Rong Han, Kuang, Sher Li, Low, Bee Yen
Format: Final Year Project / Dissertation / Thesis
Published: 2011
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/455/
http://eprints.utar.edu.my/455/1/MK%2D2011%2D0907844.pdf
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