Korean Dramas: Viewing And Liking On Malaysian Youths’ Behavioral Intentions

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Korean Dramas: Viewing And Liking On Malaysian Youths’ Behavioral Intentions

The purpose of this quantitative study is to examine the influence of South Korean dramas on behavioral intentions toward South Korea among Malaysian youth. Using the cultivation theory as a guideline, the influence of South Korean dramas on the viewers’ behavioral intentions toward South Korea is e...

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Bibliographic Details
Main Author:	Loke, Jingyi
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HM Sociology
Online Access:	http://eprints.utar.edu.my/4546/ http://eprints.utar.edu.my/4546/1/CMB%2D2020%2D1601156%2DLoke_Jingyi.pdf

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