The determinants of consumer purchasing intention towards consuming imported food products through e-commerce platform in Malaysia

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The determinants of consumer purchasing intention towards consuming imported food products through e-commerce platform in Malaysia

Since 2019, the spreading of the COVID-19 pandemic had a huge impact globally. The Malaysian Government had decided to implement Movement Control Order (MCO) by imposing regulations to limit people’s movement, due to the tremendous increase in active cases in Malaysia. Ever since then, the use of e-...

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Bibliographic Details
Main Authors:	Khaw, Carmen Jia Wen, Lee, Si Min, Loke, Hao Ying, Low, Kah Xian, See, Zi Ying
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce T Technology (General)
Online Access:	http://eprints.utar.edu.my/4516/ http://eprints.utar.edu.my/4516/1/fyp_MK_2021_CKJW.pdf

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