Branding and Digital Touchpoints as the Competitive Edge for the Service Firms in the Omnichannel Environment

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Branding and Digital Touchpoints as the Competitive Edge for the Service Firms in the Omnichannel Environment

Financial services industry has been one of the towards the global economy. Many their business communications and The usage of digital banking in the adoption by consumers. vital industries that contributed financial institutions have started to digitalize operations with the advancement of technol...

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Bibliographic Details
Main Author:	Su, Wei Wen
Format:	Final Year Project / Dissertation / Thesis
Published:	2021
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/4459/ http://eprints.utar.edu.my/4459/1/19UKM06994_Su_Wei_Wen.pdf

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